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Sheena Jacob

Director

Sheena Jacob

Sheena Jacob

Director

Contact
T +65 6422 2851
M +65 9730 1190
CMS Holborn Asia
7 Straits View
Marina One East Tower
Singapore 018936
Languages English
Intellectual Property

Sheena is the head of the Intellectual Property practice at CMS Holborn Asia. Qualified in Singapore, New York, England & Wales, she is a leading international lawyer in the field of Intellectual Property with more than 25 years of specialist experience in Asia. Sheena manages a team that handles trademark and patent prosecution in Southeast Asia, IP litigation and commercial IP transactions such as licensing and commercialization deals in the tech, media and life science sectors in South-east Asia.  Sheena is known for her sound, commercial advice and is widely acknowledged as a global thought leader on cutting-edge issues in the Intellectual Property field. 

Sheena is also a Singapore registered patent agent, a Commissioner for Oaths and a Notary Public. She holds leadership positions in Licensing Executives Society Singapore and the AIPPI Singapore committee.   
She is ranked in ranked as a leading Intellectual Property lawyer in numerous publications including Women in Business Law, 2019, Who’s Who Legal Patents 2019, Who’s Who Legal Life Sciences 2020, World Trademark Review 2020 and IAM Patents 1000.  

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“[the] pristine reputation of Sheena Jacob. Commended for her “client management and business developments skills, she really delivers high-level service”. The England and Wales, Singapore and New York-qualified lawyer is a magnet for US concerns for cross-border work and assistance with International Trade Commission proceedings.”

World Trademark Review, 2020

"One client indicates why her services are so sought-after: “Sheena has always been very attentive to my needs and delivers very high-quality and professional work in a timely manner. She has always been easily approachable and is easy to work with because she is quick and efficient. She is also familiar with the local scene, which makes her one of the top go-to IP lawyers in the region.”

IAM Patent 1000

“[the] pristine reputation of Sheena Jacob. Commended for her “client management and business developments skills, she really delivers high-level service”. The England and Wales, Singapore and New York-qualified lawyer is a magnet for US concerns for cross-border work and assistance with International Trade Commission proceedings.”

World Trademark Review, 2020

"One client indicates why her services are so sought-after: “Sheena has always been very attentive to my needs and delivers very high-quality and professional work in a timely manner. She has always been easily approachable and is easy to work with because she is quick and efficient. She is also familiar with the local scene, which makes her one of the top go-to IP lawyers in the region.”

IAM Patent 1000

Relevant experience

  • Nestle, in the first ever shape mark litigation in Singapore for the 3D shape mark for KIT KAT before the High Court and the full Court of Appeal.
  • One of the largest European conglomerates for collaboration and licensing arrangements in the field of imaging research with Singapore’s largest research institute.
  • One of Singapore’s leading universities on its patent portfolio.
  • SingHealth, a Singapore leading player in the healthcare industry on various IP issues.
  • Alvogen in relation to the sale of its pharmaceutical products in Singapore.
  • Deciem, a fast growing and highly prized cosmetics company in the launch of its health product ecommerce business in Asia.
  • A world-leading media company on its intellectual property licensing and regulatory issues in Southeast Asia.
  • A technology company to set up the first ever IP Trust in Singapore to hold its IP assets.
  • A leading Chinese ecommerce platform, as an expert witness in US ITC proceedings.
  • A retail market leader in IP arbitration proceedings before the Singapore International Arbitration Centre.
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Education

  • LLM New York University, New York.
  • LLB (Hons), National University of Singapore, Singapore.
  • LLB (Hons), LLM (NYU), Singapore Patent Agent, Commissioner for Oaths, Notary Public, CIPP(A), CIPM
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Memberships

  • American Intellectual Property Law Association
  • International Trademark Association
  • International Association for the Protection of Intellectual Property 
  • Licensing Executives Society
  • International Association of Privacy Professional
  • International Technology Law Association
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Publications

  • Author, International Comparative Legal Guide, Trade Marks 2018 Singapore Chapter
  • Author, The Franchise Law Review, Singapore Chapter 2014
  • Author, Intellectual Property and Risk Management Chapters, Business Guide to Competition Law
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Lectures list

  • Speaker AIPPI Milan 2016
  • Speaker IAPP Asia Pacific, Singapore 2017, 2018
  • Speaker World Intellectual Property Forum Dubai 2018
  • Speaker AIPLA Annual Meeting, Washington DC 2017, 2018
  • Panelist, Federal Circuit Bar Association, Ottawa 2018 
  • Speaker, iTechlaw Asia Pacific Hong Kong 2018
  • Panelist, INTA Annual Meeting 2020 
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TMT

Sheena is a leading technology lawyer with a strong cybersecurity, media, privacy and data protection practice at CMS Holborn Asia. Holding double international privacy certifications from the IAPP, Sheena has been active in the privacy field for more than 10 years.  She also represents a significant number of industry players in the entertainment and media industry and has strong experience with cybersecurity and data localization issues across Asia. Sheena works closely with a team of technology lawyers and advises on regulatory issues in the media, telecoms and fintech sectors in South-east Asia. Sheena is ranked as a leading TMT lawyer in Asia and is known for her sound, commercial advice. 

Sheena is a member of the Global Board of iTechlaw and has written numerous articles on privacy and AI.  She also sat on the inaugural Asia Advisory Board of the IAPP from 2016-2018.

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“Nominations described Sheena as being 'highly proficient in IP, IT and data privacy, as evidenced by her client base, accolades and board representation' and 'an internationally experienced data protection specialist with extensive pan-Asian credentials that few others have in the region'.

Top 100 Lawyers Singapore, Asia Business Law Journal, 2019

"Sheena is ranked as a Leading Lawyer for IT, Telco and Media."

Asialaw Leading Lawyers

“Nominations described Sheena as being 'highly proficient in IP, IT and data privacy, as evidenced by her client base, accolades and board representation' and 'an internationally experienced data protection specialist with extensive pan-Asian credentials that few others have in the region'.

Top 100 Lawyers Singapore, Asia Business Law Journal, 2019

"Sheena is ranked as a Leading Lawyer for IT, Telco and Media."

Asialaw Leading Lawyers

Relevant experience

  • AI Singapore, as counsel for licensing of AI technology.
  • Forbes 100 companies on their data protection compliance programs for Singapore, Malaysia, Thailand and the Philippines.
  • A leading data centre player on its regulatory and licensing issues including privacy and cybersecurity issues throughout the Asia Pacific region. 
  • A US technology company on a complex data breach originating in Asia.
  • A global media company on its regulatory and privacy issues in Southeast Asia.
  • A Singapore-based leading ecommerce and luxury goods company on developing its ecommerce platform.
  • A bank on implementing its cloud strategy and complying with the MAS Technology Risk Management Guidelines.
  • A Singapore Government agency in implementing its privacy and data protection compliance program across its entire group.
  • A Swiss multinational on data sharing arrangements across its various companies in Asia, US and Europe.
  • An online platform in considering data localization issues in Indonesia and other Southeast Asian countries.  
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Education

  • LLM New York University, New York.
  • LLB (Hons), National University of Singapore, Singapore.
  • LLB (Hons), LLM (NYU), Singapore Patent Agent, Commissioner for Oaths, Notary Public, CIPP(A), CIPM.
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Memberships

  • American Intellectual Property Law Association
  • International Trademark Association
  • International Association for the Protection of Intellectual Property 
  • Licensing Executives Society
  • International Association of Privacy Professional
  • International Technology Law Association
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Publications

  • Author, International Comparative Legal Guide, Trade Marks 2018 Singapore Chapter
  • Author, The Franchise Law Review, Singapore Chapter 2014
  • Author, Intellectual Property and Risk Management Chapters, Business Guide to Competition Law
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Lectures list

  • Speaker AIPPI Milan 2016
  • Speaker IAPP Asia Pacific, Singapore 2017, 2018
  • Speaker World Intellectual Property Forum Dubai 2018
  • Speaker AIPLA Annual Meeting, Washington DC 2017, 2018
  • Panelist, Federal Circuit Bar Association, Ottawa 2018 
  • Speaker, iTechlaw Asia Pacific Hong Kong 2018
  • Panelist, INTA Annual Meeting 2020 
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Expertise

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7 April 2020
COV­ID-19: In­tel­lec­tu­al Prop­erty Of­fice of Singa­pore ex­tends fil­ing dead­lines
In view of the COV­ID-19 situ­ation and the na­tion-wide ef­fort on COV­ID-19 an­nounced by the Singa­pore gov­ern­ment, all non-es­sen­tial busi­nesses, in­clud­ing the In­tel­lec­tu­al Prop­erty Of­fice of Singa­pore (“IPOS”), are re­quired to close phys­ic­al op­er­a­tions and w
Publication
7 April 2020
COV­ID-19: In­tel­lec­tu­al Prop­erty Of­fice of Singa­pore ex­tends fil­ing dead­lines
In view of the COV­ID-19 situ­ation and the na­tion-wide ef­fort on COV­ID-19 an­nounced by the Singa­pore gov­ern­ment, all non-es­sen­tial busi­nesses, in­clud­ing the In­tel­lec­tu­al Prop­erty Of­fice of Singa­pore (“IPOS”), are re­quired to close phys­ic­al op­er­a­tions and w
Publication